"The market is not willing to pay for biodegradable packaging"

Jan continues: “The products of Vitaboxx meet the highest standards for the storage of foodstuffs. Vitaboxx can be heated up in the microwave or kept fresh in the refrigerator. We chose the name because ‘vita’ means life.” Per year, Dinamic Group produces about 3000 tons of raw materials. 

Vitaboxx has great advantages for the environment and the customer, according to Jan. “The Vitaboxx products are made from polypropylene, which is completely recyclable and more environmentally friendly than polystyrene or PET. Besides, polypropylene has a lower CO2 emission, a lower specific weight, and a higher energy-recovery value.” 

Dinamic is busy with the development of the most environmentally friendly packaging for the future. However, it is not always possible to introduce this to the market for several reasons. “An example is packaging made of corn starch. This is completely biodegradable, but it cannot handle too much moisture or too high temperatures. For dry products, such as nuts or snacks, it is very suitable. Unfortunately, the price is still too high and the market is not willing to pay for this. Polypropylene is twice as cheap.” He does not know if this will ever happen in the future. “Making products from maize seems like an environmentally friendly idea, but we do have to plant fields full of maize, just for creating packaging. I do not think that everybody agrees with this. Before biodegradable packaging can be introduced, we will have to overcome a lot of obstacles.”