Consumers are demanding a wider selection of fresh chile pepper varieties as part of their grocery shopping experience, and there’s no better time to stock up produce departments than Cinco de Mayo. Retailers and wholesalers can look to Frieda’s Specialty Produce as their comprehensive source for all their fresh chile pepper needs.
“Frieda’s has expanded our fresh pepper program to new growing partners in multiple growing regions to offer year-round supply on many fresh pepper varieties, and we offer them in multiple pack sizes for our customers,” said Allen DeMo, director of procurement and sourcing at Frieda’s. “Many buyers have told us they didn’t realize just how competitive Frieda’s could be and that our quality really measures up.”
Frieda’s offers:
• Staples like jalapeno, poblano, and serrano
• Hot specialties like red fresno, de arbol, and shishito peppers
• Lesser-known foodie finds like manzano, Hungarian wax, and caribe
• Fiery hot peppers from Holland including ghost and Carolina reaper
• Classic and mild mini sweet and organic bell peppers
“Fresh peppers are key ingredients to essential Cinco de Mayo dishes from salsas and guacamole to main dishes, and even infusing into beverages,” said Karen Caplan, president and CEO of Frieda’s. “This food-centered holiday kicks off the summer party season and sets the tone for summer selling. We want to help our customers keep their sales sizzling as we roll into summer grilling season,” added Caplan.
Contact:
Oakley Boren
Frieda's Specialty Produce
Tel: 714-733-7660