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Interpoma Congress & Exhibition to focus on the future of China's apple sector

The international congress on the current situation and future prospects in the apple sector in China will take place from 28 to 30 June 2017 during the first Interpoma China Congress & Exhibition at the Weihai International Exhibition & Conference Center.

As part of the Interpoma China Congress & Exhibition 2017, the event dedicated to the cultivation, conservation and marketing of apples, Fiera Bolzano, with the involvement of a pool of renowned pomologists and in partnership with the Weihai Municipal Agricultural Bureau and the Quingdao Agricultural University, is organizing a high-level conference for experts and representatives of the apple industry in China. In total, there will be ten or so speakers from the world's leading apple production areas who will be addressing the most pressing issues currently affecting the industry from 28-30 June 2017.

The first day will be dedicated to the theme of 'China and the apple industry in the world', and will involve discussions on the current status and prospective for the apple industry throughout the world, but also on apple quality standards, consumer trends and marketing operations in the world, along with high-density planting, using the example of what is currently happening in Korea.

The second day will tackle 'Various techniques from tree nursery to orchard', looking at cultivars, nurseries, irrigation, fertilization, soil management, thinning, and management of pests and insects.

The final day of the event will focus attention on 'Saving costs and increasing efficiency'. In particular, discussions will center on mechanization, labor saving strategies and orchard management. Examples will be provided from other nations on modern apple industry organizations and there will be an illustration of new techniques and economic ways to transform and upgrade the apple industry in China.

The conference will also involve an exhibition on Chinese and international companies from the apple sector, which will be open to the public on Wednesday and Thursday from 8:30 am to 5:00 pm and on Friday from 8:30 am to 4:00 pm.

The project is being organized in cooperation with: The Weihai Municipal Agricultural Bureau, the Fruit Tree and Tea Workstation Weihai City, The China Council of the Promotion of International Trade, Weihai Branch and The Weihai News Group.

For more information:
Cristina Pucher; Elena Vincenzi; Alice Camellini
Interpoma China Press Office c/o fruitecom
Tel. +39 059 7863894

Fiera Bolzano Press Office
Tel. +39 0471 516000
www.fierabolzano.it/interpomachina/en/
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